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Visual storytelling for environmental justice, how art and film drive global change

Writer's picture: Yuki Kimura Yuki Kimura

Visual storytelling for environmental justice, how art and film drive global change
Visual storytelling for environmental justice, how art and film drive global change | Photo: Jakob Owens

In an era where sustainable development and environmental protection are paramount, the Environmental Justice Foundation (EJF) stands out as a pivotal organisation addressing the intricate nexus between ecological preservation and human rights. By advocating for social justice, climate action, and economic equality, EJF aligns its mission with the global goals set forth by the United Nations, striving for a harmonious balance between humanity and nature.


A unique blend of activism and visual storytelling


EJF employs a distinctive approach that marries investigative research with compelling visual narratives. By utilising films and photographs, the foundation brings to light environmental and human rights abuses that might otherwise remain obscured. This methodology not only informs policy but also galvanises public opinion, fostering a global society committed to justice and strong institutions.


One of EJF's notable campaigns focuses on eradicating illegal fishing practices that devastate marine ecosystems and exploit vulnerable communities. Investigations have unveiled the prevalence of forced labour and human trafficking within the global seafood industry. By exposing these injustices, EJF has prompted legislative reforms and heightened awareness, contributing to the broader objectives of peace and justice.


Recognising the profound impact of climate change on displacement, EJF has been a vocal advocate for the rights of climate refugees. Through reports and films, the foundation underscores the urgency of establishing legal protections for individuals forced to flee their homes due to environmental degradation. This advocacy is crucial as the world anticipates increased displacement from extreme weather events, aligning with the SDGs' emphasis on climate action and social justice.

 


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EJF's commitment to sustainability extends to the fashion industry. By highlighting the environmental and ethical ramifications of conventional cotton production, the foundation campaigns for transparency and responsibility within the sector. Initiatives like "Just For" offer ethically produced organic cotton clothing, exemplifying how consumer choices can drive positive change and support economic equality.


The visionaries behind EJF


EJF was founded by Steve Trent and Juliette Williams, both of whom bring decades of expertise in environmental activism and human rights advocacy.


Steve Trent – CEO and founder


Steve Trent has been a passionate defender of our natural world for over three decades. His career began as an investigator and campaigner against illegal wildlife trade, illegal logging, and the illicit trade of ozone-depleting chemicals. Before leading EJF, he served as Campaigns Director for the Environmental Investigation Agency (EIA), where he documented corruption and environmental destruction across Asia, Africa, and South America. He is also a Founding Director of WildAid, where he spearheaded campaigns to combat illegal wildlife trade, including the globally recognised initiative, "When the buying stops, the killing can too."


A strategic thinker and dedicated activist, Steve has led "surgical" campaigns that have influenced political decision-making, strengthened environmental policies, and secured vital protections for vulnerable communities and ecosystems. His commitment to amplifying the voices of those living in threatened environments has led to the creation of activist training programmes, equipping local environmental defenders with the skills and tools needed to protect their rights and natural resources.


Juliette Williams – Director and founder


Juliette Williams’ lifelong passion for wildlife conservation has shaped her career in environmental advocacy. With a background in Politics and Economics from Liverpool University, Juliette began her work at the Environmental Investigation Agency, where she specialised in illegal logging and forest conservation in Indonesia. In 1999, she co-founded EJF, overseeing its strategic development, governance, and fundraising efforts.


Juliette plays a crucial role in securing funding for EJF’s initiatives from both private and statutory grantmakers, ensuring that the organisation’s campaigns deliver measurable, lasting impacts. She also leads financial and strategic oversight, ensuring EJF’s mission remains aligned with its core values of environmental protection and social justice.


Global collaboration for lasting impact


EJF's success is amplified through strategic partnerships with grassroots organisations, indigenous communities, and independent journalists worldwide. This collaborative framework ensures that solutions are culturally resonant and effective. By empowering local stakeholders, EJF fosters a sense of ownership and resilience, essential components in achieving the global goals.

 

As the challenges of environmental degradation and social injustice persist, the role of organisations like the Environmental Justice Foundation becomes increasingly vital. Their multifaceted approach, combining rigorous investigation with impactful storytelling and advocacy, serves as a blueprint for meaningful change. Continued support and global collaboration are imperative to realise a future where both people and the planet thrive in unison.


More information: EJF's Official Website

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