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Eradicating tobacco use: How GAES combats smoking globally


Eradicating tobacco use: How GAES combats smoking globally
Eradicating tobacco use: How GAES combats smoking globally

Global Action to End Smoking (GAES) is a prominent organisation dedicated to eradicating the global smoking epidemic through science-based and innovative methods. With a charitable mission to eliminate combustible tobacco use, GAES addresses the leading preventable cause of death worldwide by promoting cessation education, supporting health and science research, and fostering agricultural transformation. This multifaceted approach not only aims to reduce smoking rates but also aligns with the United Nations Sustainable Development Goals (SDGs), particularly SDG 3: Good Health and Well-Being, SDG 8: Decent Work and Economic Growth, and SDG 10: Reduced Inequalities.



Health and science research


A cornerstone of GAES's efforts is its comprehensive health and science research programme. This initiative complements existing tobacco control measures, focusing on accelerating quitting and encouraging the use of tobacco risk reduction products. By identifying crucial gaps in knowledge, especially within marginalised and diverse communities in low- and middle-income countries (LMICs), GAES ensures that its research addresses the most pressing issues related to smoking cessation. This focus aligns with SDG 3, which aims to ensure healthy lives and promote well-being for all at all ages.


Understanding the complex nature of nicotine addiction is essential to these efforts. While nicotine itself is addictive, it is the thousands of other harmful chemicals produced during cigarette combustion that pose significant health risks. Research funded by GAES highlights the importance of educating individuals about the dangers of these chemicals and the benefits of quitting smoking.



Cessation education


GAES's cessation education programme fills key knowledge gaps regarding tobacco production and use, particularly in LMICs where smoking rates are highest. This initiative helps individuals understand why quitting smoking is challenging and provides evidence-based strategies to overcome addiction. By disseminating accurate information about nicotine and the health risks associated with smoking, GAES empowers individuals to make informed decisions about their health.


Quitting smoking is a personal journey that often requires multiple attempts. GAES recognises the psychological aspects of smoking, such as its perceived role in stress and anxiety management, and emphasises that quitting can lead to reduced long-term stress levels. This educational effort supports SDG 3 by promoting healthier lifestyles and reducing the prevalence of smoking-related diseases.



Agricultural transformation


The decline in global smoking rates, while beneficial for public health, poses economic challenges for tobacco farmers, particularly in developing nations. GAES's agricultural transformation programme addresses these challenges by partnering with agricultural and rural development organisations to support smallholder farmers in transitioning to sustainable alternative livelihoods. This initiative aligns with SDG 8, which promotes sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.


By assisting farmers in diversifying their income sources, GAES ensures that the economic impact of reduced tobacco demand does not exacerbate poverty or inequality. This approach also supports SDG 10, which aims to reduce inequality within and among countries, by providing equitable opportunities for economic development and growth.





Global Action to End Smoking's comprehensive approach to combating tobacco use addresses the health, educational, and economic dimensions of smoking cessation. Through its health and science research, cessation education, and agricultural transformation programmes, GAES not only works to eliminate combustible tobacco use but also contributes to the broader objectives of the United Nations Sustainable Development Goals. By promoting good health and well-being, supporting decent work and economic growth, and reducing inequalities, GAES is making significant strides towards a smoke-free world.




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