Color Of Change, the largest online racial justice organisation in the United States, is at the forefront of combating racial injustice. With a robust membership of seven million individuals, the organisation is committed to influencing decision-makers in corporations and government to foster a more humane and equitable world for Black people in America. Through strategic campaigns and initiatives, Color Of Change aims to reform societal norms and practices that perpetuate racial disparities.
Driving change through campaigns
Color Of Change leverages the power of its extensive online network to spearhead campaigns that generate tangible outcomes for Black communities. The organisation’s efforts span various sectors, addressing racial injustices in politics, culture, the workplace, the economy, criminal justice, and community life. By challenging unjust practices and holding leaders accountable, Color Of Change works to dismantle systems of inequality and promote solutions that pave the way for racial justice.
An integrated approach to racial justice
Understanding that the forces shaping lives are interconnected, Color Of Change adopts a holistic approach to tackling racism. The organisation recognises that racist policing is sustained by biased media narratives and that political inequality is intertwined with economic inequality. Unlivable wages and discriminatory hiring practices further entrench corporate exploitation of Black workers and consumers. To address these multifaceted issues, Color Of Change designs strategies to transform both the written and unwritten rules within key industries impacting Black lives.
Transformative impact and global goals
Color Of Change’s mission aligns closely with several United Nations Sustainable Development Goals (SDGs). The organisation’s focus on eradicating systemic racism and promoting racial equity supports SDG 10: Reduced Inequalities. By advocating for fair wages and employment practices, Color Of Change also contributes to SDG 8: Decent Work and Economic Growth. Moreover, its commitment to justice and accountable institutions aligns with SDG 16: Peace, justice, and strong institutions.
Through its campaigns and initiatives, Color Of Change not only addresses immediate injustices but also fosters long-term societal transformation. By mobilising millions of members and leveraging digital platforms, the organisation is effectively building a new strategy for societal change. As Color Of Change continues to champion racial justice, it remains steadfast in its mission to create a world where justice is a reality for all.
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More information: https://colorofchange.org/
Youtube credits: https://www.youtube.com/@colorofchange